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Job Description

REACH, Inc (also known as REACH in Roanoke) is an impact organization that connects and engages individuals and groups in positive service experiences. REACH’s mission is to reach together with the people of Roanoke to restore hope, alleviate loneliness, and empower individuals by bringing folks together to transform homes, lives, and entire communities. REACH accomplishes this through its many programs--Summer Service Camp, Alternative Breaks, Neighborhood Revitalization Projects, Corporate Volunteering, and Community Connections. 


A Media & Marketing (M&M) Intern must be 18 or older, or have completed at least one semester of college, university, or higher education. Other qualifications include the following: 

• Excellent written communication skills, both short- and long-copy
• Excellent verbal communication skills
• Interest in marketing, communications, and social media management 
• Familiarity with key social media tools and platforms including, but not limited to, Facebook, Instagram, Twitter, and LinkedIn 
• Familiarity with Google Suite products including, but not limited to, Google Docs, Sheets, Slides, Calendar, Mail, Contacts, Keep, and Hangouts
• Ability to consistently demonstrate REACH’s values of safety, relationships, and service through Intern’s personal approach to work
• Ability to demonstrate a positive attitude, flexibility, open-mindedness, attention to detail, high motivation to learn, and initiative
• Ability to remain calm under pressure, prioritize work, and collaborate with a team 

A M&M Intern is responsible for coordinating and executing REACH’s social media strategy, by working with the following social media platforms: Facebook, Twitter, Instagram, and LinkedIn (others listed below). A M&M Intern will be immersed into a busy digital recruitment business, working closely with the Executive Director, Director of Operations and Community Engagement, AmeriCorps State volunteers, and Summer Service Camp staff to connect and engage with external social media and digital marketing consultants, as well as community members, clients, local media affiliates, and future candidates. This role offers the M&M Intern the opportunity to increase REACH’s social media presence, digital communications, and marketing. A M&M Intern’s responsibilities are as follows: 

• Social Media Management and Digital Marketing
• Assist with running REACH’s social media accounts (Facebook, Twitter, Instagram, LinkedIn, YouTube, Flickr, Google Photos, and other social media platforms)
• Ensure appropriateness of posted content (uniform, in accordance with REACH’s tone of voice, etc.) 
• Keep all accounts up-to-date with organizational and staffing updates
• Increase the number of followers on each social media account by connecting and engaging with potential clients and candidates 
• Monitor and reply to messages on all social media platforms
• Work with Directors to create, implement, and promote program-specific campaigns
• Establish a plan for quarterly, monthly, weekly, and daily social media, editorial, and marketing content through the maintenance of a social media and a marketing calendar 
• Help to create one piece of video content per month and post on YouTube 
• Track and report on key social media, website, newsletter, and other marketing analytics and statistics on a monthly basis, with weekly summarized updates reported to Directors 
• Work with team to create and send one emailed newsletter on the first of every month 
• Create flyers, posters, and brochures as needed

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For any inquiries regarding the PDR Internship Description, contact the direct supervisor for the position, Director of Operations and Community Engagement Casey Heinlein, at casey@reachinroanokeva.org or (540) 323-3074. 

Apply Now!

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